This past weekend, I had the absolute honor of DJing the U.S. Soccer x Jim Beam Block
Party—a first-of-its-kind celebration of women’s sports, music, and community. Held outside
the iconic SoFi Stadium, this event made history as the first-ever women’s sporting event at the
venue, and the vibes? Absolutely unmatched. Team USA took the win, fans showed out, and I
got to provide the soundtrack for it all—with the brand new QSC KC12s keeping the sound
crisp, punchy, and LOUD from start to finish.
When Music Meets Herstory
Being part of this event meant showing up for something bigger. It was more than a block
party—it was a celebration of progress. I got to kick around some beats for a crowd full of
energy, excitement, and pride as Team USA brought home the W. Knowing I was the DJ
behind such a powerful moment in women’s sports is something I’ll never forget.
If you’re planning an inclusive event and want music that matches the moment, check out
my wedding & event DJ services.
Powered by QSC: The Sound That Brought It All Together
Let’s talk audio. The QSC KC12s were the real MVPs of the day. These brand new column
speakers made sure every drop hit hard, every vocal came through clear, and the entire block
party could feel the energy. Whether I was spinning stadium-ready anthems or remixed dance
tracks, these speakers kept the sound on lock. Huge love to QSC Audio for supporting inclusive
events and bringing industry-leading sound to the party.
Block Party Vibes + Brand Energy
This event wasn’t just about the match—it was a full-on experience, packed with activations from some of the biggest names in the game:
- Jim Beam served up signature cocktails and set the tone as presenting sponsor
- Coca-Cola kept fans refreshed and creative at the Corner Kick-It experience
- Michelob Ultra brought the drinks and the views with their double-decker bar
- Telemundo invited fans to kick, pose, and capture the moment
- Henkel challenged fans with their shot-speed game
- Haleon + Centrum hosted the “Goal Ready” soccer skills test
- AT&T offered fun giveaways and connected fans with their latest tech
- Bank of America spotlighted small businesses and showcased the 1999 FIFA World Cup trophy
- New York Life brought the fun with trivia, photo ops, and a meet-and-greet with TobinHeath
- Volkswagen rolled out the electric ID. Buzz and previewed the future of driving
From the freestyle mini pitch and Insider Lounge to the merch drops and community vibes, every detail delivered—and I was honored to be the one bringing the beats.
Why Representation + Sound Matter
At DJ Keelez & Associates, we’re here to make your event unforgettable. Whether we’re on
stage at a national event or curating your wedding soundtrack, we believe in music that
celebrates diversity, inclusion, and energy. Events like this show why that matters—and how
the right sound system and the right DJ can help take it even further.
Want a deeper look at what we do? Check out some of our real event recaps and wedding
music planning resources.
Let’s Make Some Noise Together
Want me to bring this kind of energy to your next event? Whether it’s a brand activation, sports
celebration, or next-level wedding, I’ve got you. Let’s make magic—with beats that move people
and moments that last.
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